Production and quality

The purest quality

Production and quality

The purest quality


The Beauty Gold cosmetic gold and silver products are produced by Giusto Manetti Battiloro, a leading company in the production of gold leaf and silver leaf.

The Manetti family has been practising the noble art of goldbeating for more than four hundred years. Goldbeaters were craftsmen who, even in ancient times, knew how to transform an ingot into gold leaf so thin that it was almost impalpable. Since 1600, fifteen generations of Manettis have combined artisan tradition and technological innovation to guarantee the highest quality and reliability.



The gold leaves of the Beauty Gold line come only from controlled, certified raw materials (each batch of raw material is accompanied by a certificate attesting to its purity) and from responsible sources: every single batch of gold comes exclusively from countries with no human rights violations for the gold supply. The production process does not include the use of preservatives and takes place in full compliance with Regulation 1223/2009 of the European Parliament. All the processing of precious metals is performed without the use of chemical processes and is carried out at the production site of Campi Bisenzio (Florence, Italy), at our facilities in possession of all the necessary authorisations for the production and trade of ingredients and cosmetic products. All the products of the Beauty Gold line are made in Tuscany (Italy) according to certified international standards.



In order to be used in the industry, cosmetic gold must have a minimum purity of 90% (gold with a minimum purity of 21.6 carats), a silver content not exceeding 7% and a copper content not exceeding 4%. Beauty Gold is more than 96% pure, a much higher level than the minimum requirements; if provided silver is the only other metal it is allowed to contain. In addition to the range of gold products, Beauty Gold also includes a series of silver products, which according to European regulations, must be 99.5% pure. Beauty Gold silver is 100% pure. Therefore, only the noblest of metals are used to produce Beauty Gold: gold and silver.



The quality of the product does not only pass through the use of top quality components but also and above all through a well-structured system of procedures and good practices. The products of the Beauty Gold line are made according to a standardised Quality System and to GMP (Good Manufacturing Practices) compliant with the ISO 9001, ISO 22716 and EFfCI regulations. The Quality System and GMP adopted includes, among other aspects:

  • supplier management procedures;
  • a tracking and tracing system adopted in compliance with the provisions of EU Regulation 1223/2009 to ensure rapid and efficient management of non-conformities and/or cosmetic emergencies throughout the product production and distribution cycle;
  • the use of primary packaging compliant with EU Regulations 1223/2009, 1935/04, 10/11 and subsequent amendments;
  • the performing of analytical checks to verify compliance in laboratories accredited according to the ISO 17025 standard and included in the official lists of laboratories responsible for carrying out analytical checks on behalf of cosmetics manufacturing companies.