Beauty Gold at OnBeauty 2021 by Cosmoprof

Cosmetics, aesthetics, beauty: 24K Beauty Gold conquers OnBeauty

Beauty Gold among the rising stars of this cosmetic industry event.

The first in-person cosmetic industry event was held in Bologna, Italy from September 9th to 13th, 2021. This trade show organised by Cosmoprof took place at the same time as Sana, which is a show for organic and natural products, and Cosmofarma, a pharmaceuticals, cosmetics and nutraceuticals show. The synergies of these sectors have given rise to interesting market opportunities, as well as important institutional meetings with industry associations. Beauty Gold was one of the most sought-after novelties of the event, as well as one of the most visited stands.

The 24K gold mask for beauty treatments.

The Onbeauty show was a great opportunity to officially present the latest product created by the Manetti Research and Development department: a 24K gold mask. During a facial beauty treatment, the gold mask can be placed with just one single application. “We are particularly proud of this product because we are the first and only company to make a 24K gold mask for beauty treatments,” explains Dr. Federica Scriva, brand manager of Beauty Gold. “It is emblematic of our desire to impress, but also of our customer centric approach. The 24K gold leaf mask is designed and manufactured to facilitate cosmetic gold leaf treatments in beauty salons and beauty parlours.”

Beauty Gold, gold for cosmetics

For Beauty Gold, a brand owned by Giusto Manetti Battiloro Spa, this was the very first trade show, and it was an important step in the company’s growth. “The decision to dive into the world of cosmetics was made a few years ago. We set aside an entire area of our facilities for the exclusive production of gold for beauty treatments, beauty salons and the cosmetic industry,” said Niccolò Manetti, marketing director of Giusto Manetti Battiloro Spa. “Our investments in research and development projects such as the 24K gold mask, as well as shows such as OnBeauty, are a testament of our desire to be a leading player in this industry. There will be important news in the coming months.” And now we just have to patiently wait to find out what it is.